go new ways.

CONTENT & INBOUND MARKETING

Today, CONTENT must be more than purely informative and explanatory, because it must also convey feelings and create an emotional impact on the viewer. Valuable content is the basis of successful CONTENT MARKETING. Customers are usually not looking for a product, but for a SOLUTION to a problem.

That’s why the content must show your solution approach in an easy-to-understand way and clarify the added value you offer. So make yourself the PROBLEM SOLVER for your LEADS. A LEAD is a qualified contact with a prospect who is interested in your solution approach, your company or your product. In addition, he is so convinced that he leaves you his address data (lead = data record) for a further dialog build-up and thus hopefully becomes a customer. The content must therefore always be geared to the needs of your leads.

We align this approach with the defined BUYER PERSONA(S): Special attention is paid to the definition of the Buyer Persona(s). This means a fictitious representative from your main target group, which is characterized in the best possible way (demographic characteristics, needs, wishes and pain points). Based on this, that strategy is developed to convince exactly that person. Content marketing must prove that your company has EXPERT KNOWLEDGE about problems of this target person. This makes you a first-choice contact that people trust and recommend.

Modern B2B marketing takes into account a MULTI-CHANNEL STRATEGY, which means using all available offline and online communication channels.

But: Stop looking for your customers, because through modern INBOUND-MARKETING via the website, SEO, SEA or social media channels we lead your leads to conversion. I.e., sprinkle the right content and topics into the market and prove that you know exactly what you are talking about. In this way, you become an expert. Only in a second or even third step do your leads become customers.

Believe in this TRANSFORMATION: Because good inbound marketing transforms a stranger to a visitor, to a lead, to a customer and finally to a recommender. These 4 phases of the buying decision process (attract, convert, close, delight) are called CUSTOMER JOURNEY and are followed by the customer. With the right strategy, this inbound marketing process can be very effective.

services we offer

  • Development of sales and dialog campaigns

  • Focus on sustainable leads

  • Inbound marketing strategy

  • Content Marketing Strategy

  • Social media strategy

  • Omni-channel planning

  • Definition Buyer Persona(s)

  • Development Customer Journey

  • Lead management

  • Implementation of sales-oriented pages

  • Performance and awareness campaigns

  • Influencer Marketing

  • SEO, SEA & UX optimization

  • Dialog marketing and e-mail marketing

that’s how we stand out.

CASE STUDIES